There is probably not a single home in Estonia where you cannot find something from Kalev. Kalev is all around us – in the Christmas stocking, in the kitchen cupboard, in the backpack, in the candy bowl. And that’s how it should be, because who wouldn’t want a piece of good – be who you are. Young or old, from the countryside or from the city. Kalev is an integral part of Estonian life and its sweet moments – for enjoying yourself, sharing with your family, giving to a friend or as a gift abroad.
The story of the Kalev brand
Several generations of Estonians have grown up with Kalev’s excellent confectionery, which is associated with many sweet nostalgic memories for many. Kalev’s legendary chocolates and candies have been part of various holidays and family events for decades, decorating holiday tables.
Kalev carries on the best traditions of confectionery making, which began as early as 1806 in Tallinn’s Old Town at the current location of the Maiasmokk café.
On the other hand, continuous product development has helped to surprise sweet lovers with more and more exciting taste experiences.
Thanks to innovation and keeping up with the trends of the sweet world, Kalev is able to attract a younger generation as well.
Therefore, it is no wonder that Kalev is still the most beloved among both international brands and domestic brands among Estonians. Kalev has remained at the top of the brand ranking throughout all the years that Kantar Emor has conducted a similar methodology-based survey, i.e. since 2009.
A sign of favor is also that Kalev sweets are bought the most in Estonia – this is confirmed by a strong market leader position over the years.
